Kumfs Opens Second Asian Store in Hong Kong
Kumfs Shoes, renowned New Zealand chic and foot-friendly shoe brand, opens its second Asian store in Hong Kong on Saturday, 26 April, following the success of its first store in the region, also in Hong Kong.
Continuing itsoutstanding performance in the Australasian market, Kumfs’ Hong Kong store broke its sales target by nearly 25% in the pre-Christmas season with Hong Kong ladies choosing Kumfs shoes as the best pick for party shoes.With such a good start, Kumfs Shoes is now opening a second store in Silvercord shopping centre, Hong Kong, within less than a year.
Kumfs Shoes Managing Director Andrew Robertson said he is highly confident in the expansion, and believes the new store will continue to promote a “healthy feet” culture in Hong Kong.
“We are thrilled with the achievements that we have made in Hong Kong within such a short period of time. Our footwear is well received by stylish, health conscious Hong Kong consumers, and our expertise in orthotic-friendly shoes is helping to improve the health of many people’s feet in Hong Kong,” Andrew said.
“With increasing local demand for comfortable yet stylish footwear, we believe the second store can reach a larger number of consumers, bringing more benefits to the Hong Kong community.”
Kumfs Shoes is a specialist women’s footwear manufacturer and retailer producing chic, high quality, comfortable, well fitting footwear. With a history of over 60 years, Kumfs leads the market in orthotic-friendly women’s shoes and is the most recommended fashion footwear brand of podiatrists and physiotherapists in Australasia. Its uniquely designed footwear is a representation of comfort, style and quality.
As with the store in Central, the new store will also offer a wide variety of footwear ranging from fashionable must-haves to everyday essentials, including classic designs, sandals, slippers, boots and orthotics. Kumfs’ glamorous designs and craftsmanship appeal to fashion-savvy Hong Kong ladies. The stylish footwear is appropriate for all occasions and appeals to ladies’ wish lists for every season. No wardrobe is complete without Kumfs! (Please see product brochure for Spring/Summer 2008 styles.)
In addition to high quality footwear, Kumfs is committed to promoting foot health by offering a professional fitting service and a 30-day No Risk Wear Test to ensure the right shoes for each and every wearer. If customers are not satisfied with their shoes within 30 days of purchase, they can bring their shoes back to Kumfs for a repair, replacement or refund. Kumfs also works with local healthcare professionals to promote the benefits of well fitting footwear.
Dr. Jeff Shurr, Registered Chiropractor and Public Relations Chairman for the Hong Kong Chiropractors’ Association Ltd., has been offering monthly consultations at Kumfs store in Central. He said, “About 60% of my patients suffer from back and foot pain, of which many of them are office ladies who wear high heels for long hours, and do not stand or sit in correct postures. With increasing public health concerns, it is not surprising to learn that fashionable comfort footwear has been widely accepted. Most importantly, orthotic-friendly footwear provides a good solution for high heel wearers.”
Opening its second Asian store in Hong Kong is an important milestone for Kumfs’ footwear business. It further strengthens its market position in Asia and lays down a good foundation for possible expansion into mainland China in the future.